I may head a successful jewellery company today, but I am not different from you. The day I sold my mother's meagre bangles to start business seems like yesterday. The financially tough times I faced as a kid has indeed taught me the value of every penny.
I have spent time with people from all walks of life and experienced the attachment every family in our country has for gold. Jewellery in an Indian household is more than a set of ornaments. It's an investment for the future. It provides financial security for the entire family. I know of the financial strain, personal involvement, and time you invest while buying gold. That's why I have endeavoured with passion for so many years to try and reduce the cost of owning gold and jewellery.
Today I write to you not as the Chairman & Managing Director of Lalithaa Jewellery, but as a head of the family. And what I want to say to you can be put very simply as follows: while buying jewellery, do not pay more than what is right — not a rupee more. And, this is important, ensure the gold you buy has the 916 BIS Hallmark symbol.
At Lalithaa Jewellery, we have always strived to live by the tenets of great quality and fair prices.
Over the years, my team and I have ensured openness and transparency. We sell only 916 BIS Hallmark jewellery. We have a vast range of designs and our craftsmen are some of the best in the industry.
Speaking of best, we follow the best practices of jewel-making in our own factories. This enables us to offer all our ornaments at manufacturing price. You can't get jewels for prices lower than ours anywhere else!
How is it possible for Lalithaa Jewellery to sell at such a low price? I have been a part of this industry since age 12. I started my career as a worker. I picked up all the nuances of this trade through years of hard work and have focused my energies on how to reduce wastage. In fact, lowering of wastage is a going process at Lalithaa jewellery and I will strive to reduce prices even further while making the best jewellery.
Also, our business model has its core strength in manufacturing. That apart, we are, and for decades have been, one of the biggest wholesale suppliers to most of the leading jewellery showrooms in Tamil Nadu. Our strength as a wholesaler makes it possible for us to retail gold at the best possible market price.
Every Jeweller today keeps promoting an offer. How do you decide which offer gives maximum value ? The Discount on wastage ? Or this many rupees less per gram ? Cash discount on the jewel ? Free silver for gold purchased?
After factoring for the offers, just calculate how many grams of gold you get for the money paid and compare who gives the maximum grams of gold. That's the only way you can find out which Jeweller gives the best deal for your hard earned money. Think of everything else as eyewash designed to mislead you. Don't take anybody's word, not even ours. Listen to your calculator only.
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